))
The Apple Brand—A Chat With Craig Burgess
Manage episode 278967244 series 2792454
Innhold levert av Tony Gibbs. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tony Gibbs eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This week on BBB:
I take a leaf out of Craig's book and we go unplanned! I'm armed with a blinking cursor where my first question should be. Happily, we still manage to have an interesting chat loosely revolving about branding.
We cover:
- Apple's brand in the modern day
- The folly of Features
- How Apple pull you in
- Microsoft's new direction and research
- The inevitability of tech habits
- Local pubs and the lost art of conversation
- The importance of a personal brand
- Promoting yourself as a British person
- Personal brand = portable capital
- Accentuating your quirks
- Podcasting and reasons to keep at it
- The appeal of Seth Godin's marketing books
And lots more!
Show notes:
Jack Butcher on Twitter
Steve Jobs on Marketing
Microsoft's recent research
Fortnite's 1984 Ad
Steve Jobs talk: The iPhone
Matthew Kobach on Twitter
This Is Marketing book by Seth Godin
Where to find us:
Craig's Twitter
Craig's website
Tony's website
Learn about branding with The Brand Digest
21 episoder
Del
