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Unearthing Brand Truths—An Interview With Heather Ditch
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This week on BBB:
Native's impressively eloquent Heather Ditch joins me to talk about brand truths. We talk about:
- Beginning from a point of truth,
- The dangers of ignoring the truth,
- Addressing difficult truths,
- The value in being a smaller business,
- The promises we should make in advance of parties,
- How you can unearth your own truth,
- How to road-test the robustness of your own truth,
And lots more!
Show notes:
Michael Johnson—Branding In Five And A Half Steps
Where to find us:
Heather's Twitter
Heather's Sheffield Creative Guild profile
Tony's website
Learn about branding with The Brand Digest
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