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E162: How to Leverage Nostalgia in Marketing (Iconic 90s Brand Relaunch Case Study)
Manage episode 380912487 series 2955946
Innhold levert av Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the mark. AI tools like ChatGPT can aid in creating nostalgic content, increasing engagement and content visibility. Discover how nostalgia can transform your marketing strategy!
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