How To Choose A Marketing Agency

Business Builders Podcast

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The success of your rebrand or advertising campaign heavily relies on choosing the right marketing agency. If that sounds like a daunting task, don't worry, we've got you covered. Today we're discussing a tried and tested process to help you select the agency that's best for creating the outcomes that you're hoping for.
The topics we discuss in this episode are:

Why do organisations even have agencies?
What is a marketing agency?
How social media has changed the nature of media?
How to decide what type of marketing agency you need?
Establishing your selection process.
The shortlisting process.
Why you need to be clear with agencies about your process?
A paid pitch vs a request for proposal.
After the second interview, it's time to trust your gut.
About the next episode.

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

Kapitler

1. Introduction (00:00:00)

2. Why do organisations even have agencies? (00:04:33)

3. What is a marketing agency (00:09:16)

4. How social media has changed the nature of media (00:13:57)

5. How to decide what type of marketing agency you need (00:17:06)

6. Establishing your selection process (00:22:01)

7. The shortlisting process (00:27:51)

8. Why you need to be clear with agencies about your process (00:32:37)

9. A paid pitch vs a request for proposal (00:41:40)

10. After the second interview it's time to trust your gut (00:46:00)

11. About the next episode (00:50:18)

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