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Innhold levert av Brenton Gowland & Ron Tomlian, Brenton Gowland, and Ron Tomlian. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brenton Gowland & Ron Tomlian, Brenton Gowland, and Ron Tomlian eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Problem With Marketing

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Manage episode 358291140 series 2877203
Innhold levert av Brenton Gowland & Ron Tomlian, Brenton Gowland, and Ron Tomlian. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brenton Gowland & Ron Tomlian, Brenton Gowland, and Ron Tomlian eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Every one of our businesses is engaging in marketing on some level. Companies that perform well have well-managed marketing capabilities, and those that don't can suffer performance issues. So why do so many businesses view marketing as unimportant?
Today, we're launching a new series to address this question and attempt to resolve the problem with marketing. Our hosts, Brenton Gowland and Ron Tomlian are exploring the primary reasons they believe businesses don't prioritise marketing.
The topics covered in this episode are:

  • The Problem With Marketing
  • The Definition of Marketing
  • How Marketing Creates Value in a Business
  • Even If Your Business Does Not Have A Marketing Function, You Are Still Marketing
  • Where Does Marketing Fit?
  • What Can Marketing Achieve?

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
>> Follow us for more Business Builders goodness

>> Connect with our hosts on Linkedin

Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

  continue reading

Kapitler

1. Intro (00:00:00)

2. The Problem With Marketing (00:02:14)

3. The Definition of Marketing (00:17:16)

4. How Marketing Creates Value in a Business (00:21:11)

5. Even If Your Business Does Not Have A Marketing Function, You Are Still Marketing (00:24:32)

6. Where Does Marketing Fit? (00:28:24)

7. What Can Marketing Achieve? (00:40:40)

8. Wrap up (00:45:04)

69 episoder

Artwork
iconDel
 
Manage episode 358291140 series 2877203
Innhold levert av Brenton Gowland & Ron Tomlian, Brenton Gowland, and Ron Tomlian. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brenton Gowland & Ron Tomlian, Brenton Gowland, and Ron Tomlian eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Text us your comments

Every one of our businesses is engaging in marketing on some level. Companies that perform well have well-managed marketing capabilities, and those that don't can suffer performance issues. So why do so many businesses view marketing as unimportant?
Today, we're launching a new series to address this question and attempt to resolve the problem with marketing. Our hosts, Brenton Gowland and Ron Tomlian are exploring the primary reasons they believe businesses don't prioritise marketing.
The topics covered in this episode are:

  • The Problem With Marketing
  • The Definition of Marketing
  • How Marketing Creates Value in a Business
  • Even If Your Business Does Not Have A Marketing Function, You Are Still Marketing
  • Where Does Marketing Fit?
  • What Can Marketing Achieve?

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
>> Follow us for more Business Builders goodness

>> Connect with our hosts on Linkedin

Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

  continue reading

Kapitler

1. Intro (00:00:00)

2. The Problem With Marketing (00:02:14)

3. The Definition of Marketing (00:17:16)

4. How Marketing Creates Value in a Business (00:21:11)

5. Even If Your Business Does Not Have A Marketing Function, You Are Still Marketing (00:24:32)

6. Where Does Marketing Fit? (00:28:24)

7. What Can Marketing Achieve? (00:40:40)

8. Wrap up (00:45:04)

69 episoder

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