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The “X Factor” in Branding: Intuition, Emotion, and Strategic Design with branding expert Christie Thompson
Manage episode 397134784 series 3401832
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My guest today is Christie Thompson. Christie is a partner at Campfire & Co., an award-winning branding firm based in Richmond, Virginia. At Campfire, Christie and the team have launched hundreds of brands, including award-winning spirits, impactful nonprofits, and dozens of small to mid-sized companies.
Expect to learn:
- Why embracing vulnerability is essential for creativity and thriving teams
- Why the best brands focus on customer experiences
- How to identify key moments of your customer’s buying journey to create amazing brand experiences
- How to encourage creativity with your employees and team members
- And much more
CONNECT WITH CHRISTIE THOMPSON
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