))
How to Successfully Onboard a New VP of Marketing
Manage episode 428265445 series 3526193
Innhold levert av Steven MacDonald. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Steven MacDonald eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
💡 Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding existing initiatives, and conducting a listening tour. Annie highlights the need to assess marketing functions, analyze the competitive landscape, and identify gaps. She also discusses the importance of a clear content strategy, creating engaging content, and balancing urgent tasks with long-term planning. 💡
"As an executive marketing leader, you can get caught in a tactics trap from listening to input from your peers and your team. That's why it's important to be strategic and balance tactical execution." - Annie Wissner
As a new head of marketing, building relationships and conducting a listening tour are crucial. Annie Wissner’s insights emphasize meeting with a wide range of people in the first 30 days to understand the organization. She also highlights the need for a clear content strategy, creating valuable content, and establishing a publishing cadence to align marketing with business objectives and drive growth.
Follow Annie Wissner on LinkedIn
Follow host Steve MacDonald on LinkedIn
100 episoder
Del
