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Under The Influence: Using Influencers to Drive Cannabis Brand Success
Manage episode 437915492 series 3497417
Innhold levert av Hybrid Marketing Co. and Jen Lamboy. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hybrid Marketing Co. and Jen Lamboy eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Successfully using influencers can be as challenging as running an ultramarathon. This episode tackles the subject, focusing on strategies to increase brand reach and authenticity.
Hosted by Jen Lamboy, Hybrid Marketing Co. Director of Strategy, the session pools insights from a trio of industry experts: Lauren Mundell, founder of cannabis influencer marketing agency Hi-Curious; Aaron Rosenbluth, our Director of Content; and SJ Gingras, Social Media Manager and the personality behind ‘the Ouid Fairy.’ Together, they explain what it takes to build authentic connections in the influencer space to drive cannabis brand success.
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