Consumer-Driven Innovation In 2021 CapTech Trends podcast

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Innhold levert av CapTech. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av CapTech eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Consumer-Driven Innovation in 2021

3y ago 18:25

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Innhold levert av CapTech. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av CapTech eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Has consumer behavior returned to “pre-covid-19” norms? In this episode of CapTech Trends, Vinnie Schoenfelder chats with CX Principal Bree Basham about our 2021 consumer study which looks at consumers’ perceptions, behavior and technology usage. This annual study, started in 2020 during the pandemic, shows how customer expectations have shifted and how brands must emphasize innovation and inclusion to keep up with their customers. Listen to learn more about:

How accessibility has become influential on purchasing decisions.
Why brands must shift from omnichannel to microchannel interactions post-pandemic.
How digital savviness has increased since the pandemic with customers expecting convenience and ease of experience.
How consumers are willing to share personal data in exchange for discounts, perks, and convenience.

… continue reading

46 episoder

#Tech #MBA #Business #CapTech

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Consumer-Driven Innovation in 2021

published 3y ago

Del

MP3•Episoder hjem

Innhold levert av CapTech. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av CapTech eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Has consumer behavior returned to “pre-covid-19” norms? In this episode of CapTech Trends, Vinnie Schoenfelder chats with CX Principal Bree Basham about our 2021 consumer study which looks at consumers’ perceptions, behavior and technology usage. This annual study, started in 2020 during the pandemic, shows how customer expectations have shifted and how brands must emphasize innovation and inclusion to keep up with their customers. Listen to learn more about:

How accessibility has become influential on purchasing decisions.
Why brands must shift from omnichannel to microchannel interactions post-pandemic.
How digital savviness has increased since the pandemic with customers expecting convenience and ease of experience.
How consumers are willing to share personal data in exchange for discounts, perks, and convenience.

… continue reading

46 episoder

#Tech #MBA #Business #CapTech

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