Speak Their Language: Why Multilingualism Matters For The Customer Experience CapTech Trends podcast

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Speak Their Language: Why Multilingualism Matters for the Customer Experience

2M ago 31:38

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MP3•Episoder hjem

Innhold levert av CapTech. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av CapTech eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Gaby Olivera, Customer Experience Senior Consultant, and Reid Baswell, Technical Director, join Vinnie to discuss multilingualism in conversation design, and how prioritizing this customer experience leads to enhanced brand loyalty.
Tune in to hear more about:

How 76% of online shoppers prefer to buy products with information in their native language.
Why language is no longer limited to written word; brands should consider how emojis, GIFs, memes, audio, pronouns, and color translate across languages.
Incorporating multilingualism early into your design considerations to save time and resources.
How AI can accelerate the process — but a human touch is still required.
The technical underpinnings of internationalization, including locale codes and responsive design.

… continue reading

46 episoder

#Tech #MBA #Business #CapTech

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Speak Their Language: Why Multilingualism Matters for the Customer Experience

published 2M ago

Del

MP3•Episoder hjem

Innhold levert av CapTech. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av CapTech eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Gaby Olivera, Customer Experience Senior Consultant, and Reid Baswell, Technical Director, join Vinnie to discuss multilingualism in conversation design, and how prioritizing this customer experience leads to enhanced brand loyalty.
Tune in to hear more about:

How 76% of online shoppers prefer to buy products with information in their native language.
Why language is no longer limited to written word; brands should consider how emojis, GIFs, memes, audio, pronouns, and color translate across languages.
Incorporating multilingualism early into your design considerations to save time and resources.
How AI can accelerate the process — but a human touch is still required.
The technical underpinnings of internationalization, including locale codes and responsive design.

… continue reading

46 episoder

#Tech #MBA #Business #CapTech

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