Mike Taylor - Marketing Measurement Systems In Practice - An All-purpose Guide & Overview S3 Ep25 (part 6 Of 6) Champagne Strategy podcast

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Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)

2y ago 1:18:26

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Innhold levert av Hybrency. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hybrency eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Brain hurt scale 7/10. Mike Talor helps us put the last 5 episodes on Marketing Measurement into practical context. Having started a growth agency many years ago and still an active practitioner in the field, there was perhaps no one more appropriate to talk to about this topic.

We've spoke to Elisa Choy about sentiment tracking, Jonathan Rolley about advertising media measurement, Edgar Baum about brand tracking, Michael Kaminsky about MMM and Koen Pauwels about econometrics. But often, what you should do in a perfect world, is very different to the realities of actually implementing these systems within different organizations.

So this episode looks at them all and puts it into context. Political navigation. Firm size and maturity. Different cultures and approaches etc.

We tap into his wisdom at how to go about it.

… continue reading

95 episoder

#Business #Hybrency #MBA

Artwork

Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)

Champagne Strategy

published 2y ago

Del

MP3•Episoder hjem

Innhold levert av Hybrency. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hybrency eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Brain hurt scale 7/10. Mike Talor helps us put the last 5 episodes on Marketing Measurement into practical context. Having started a growth agency many years ago and still an active practitioner in the field, there was perhaps no one more appropriate to talk to about this topic.

We've spoke to Elisa Choy about sentiment tracking, Jonathan Rolley about advertising media measurement, Edgar Baum about brand tracking, Michael Kaminsky about MMM and Koen Pauwels about econometrics. But often, what you should do in a perfect world, is very different to the realities of actually implementing these systems within different organizations.

So this episode looks at them all and puts it into context. Political navigation. Firm size and maturity. Different cultures and approaches etc.

We tap into his wisdom at how to go about it.

… continue reading

95 episoder

#Business #Hybrency #MBA

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