Global Marketing In An Age Of Geopolitics Changing Careers With Conrad Chua podcast

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Business The Executive Director of the Cambridge MBA

Innhold levert av The Executive Director of the Cambridge MBA. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Executive Director of the Cambridge MBA eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Changing Careers with Conrad Chua « »
Global Marketing in an age of geopolitics

1y ago 44:59

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MP3•Episoder hjem

Innhold levert av The Executive Director of the Cambridge MBA. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Executive Director of the Cambridge MBA eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Social media gave every brand potentially a global reach but in reality, reach did not equate to a global brand or global marketing. And as geopolitical tensions cause a global reconfiguration of supply chains and market perceptions, is global marketing still a positive? Or do we see a return to more localised marketing? Prof Eden Yin of CJBS will look at different brands are adjusting their marketing strategies in the face of geopolitical tensions, does it all matter to younger consumers, and how has ESG changed global brands' marketing efforts.

… continue reading

105 episoder

#Business #The Executive Director of the Cambridge MBA

Artwork

Global Marketing in an age of geopolitics

Changing Careers with Conrad Chua

published 1y ago

Del

MP3•Episoder hjem

Innhold levert av The Executive Director of the Cambridge MBA. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Executive Director of the Cambridge MBA eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Social media gave every brand potentially a global reach but in reality, reach did not equate to a global brand or global marketing. And as geopolitical tensions cause a global reconfiguration of supply chains and market perceptions, is global marketing still a positive? Or do we see a return to more localised marketing? Prof Eden Yin of CJBS will look at different brands are adjusting their marketing strategies in the face of geopolitical tensions, does it all matter to younger consumers, and how has ESG changed global brands' marketing efforts.

… continue reading

105 episoder

#Business #The Executive Director of the Cambridge MBA

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