219. Design A Webinar That Converts

Coaches on a Mission

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Decluttering Coach, Kate Evans is ready to launch her first course with a webinar. But she’s feeling foggy about how to structure a webinar that delivers value and also sells. Dallas Travers steps in to share her Foolproof Webinar Formula and the two coaches outline a complete webinar in no time flat.

Key Takeaways

1. Webinar Strategy is Crucial for Sales 2. Understanding Emotional Barriers 3. The Power of a Structured Yet Flexible Approach 4. Effectiveness of Client Stories in a Webinar 5. Professional Guidance Is Invaluable

Timestamps & Key Topics

[02:35] Kate shares the challenge of creating her first webinar [02:56] The importance of a strategic approach to webinars [06:08] The importance of creating a script for your webinar [07:29] Identify the desired outcome and reverse engineer the webinar based on this outcome [12:00] Dallas explains the Foolproof Webinar Formula [14:13] Dallas and Kate determine if the 3 lessons chosen are finite enough or can be broken down further [16:01] Kate describes how she would coach around the topics in her webinar [18:40] Dallas explains the 5 S’s of the Foolproof Webinar Formula [24:53] A common mistake that happens in webinars and how to avoid it [26:50] Creating anticipation in the webinar for the offer [30:35] Kate describes how she would coach around the process for topic 2 [33:24] How sharing a success story can illustrate the effective application of a webinar subject [35:39] The importance of narrating the before, during and the after during personal client stories [39:19] Third step in a webinar should lead into the offer [45:47] Kate and Dallas discuss the next steps

CONNECT WITH KATE:

INSTAGRAM: @soulfulspace.coaching

FACEBOOK: @soulfulspace.coaching

WEBSITE: www.soulfulspacecoaching.com