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14. Turning Fans into Customers and Customers into Fans (with David Meerman Scott)
Manage episode 343988655 series 3256656
Innhold levert av Gil Petersil. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gil Petersil eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Covid-19 has changed marketing especially for small businesses. During this interview Gil and David will talk about video content and its importance. David will share real examples of how companies attracted customers and fans just by being generous and serving to people. And of course some hints on what can entrepreneurs expect after covid is gone.
0:00 Introduction
3:50 What did Covid-19 change in the world of marketing?
13:47 A must for keeping your customers
17:25 Do your business need to be as big as Apple to have fans?
20:40 The BIGGEST MISTAKE you probably make as an entrepreneur
24:40 Attracting customers for a small business
31:22 Post-Covid marketing trends
36:53 Simple hack for social media
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