#110 – A Brush With Success: How Colgate Embraced Digital Commerce – Josue Munoz, Ex Colgate-Palmolive Commerce Talks With Alexander Graf podcast

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Business Lena Hackelöer Willem Blom Le WimLex Alexander Graf

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#110 – A brush with success: how Colgate embraced digital commerce – Josue Munoz, ex Colgate-Palmolive

2y ago 40:29

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Innhold levert av Oskar. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Oskar eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This week’s guest used to work at a company whose products we have probably all used at one time in our life – Colgate-Palmolive. Josue Munoz is the former Vice President Global ECommerce | Global Supply Chain and in this episode, he explains how Colgate embraced digital commerce and started moving towards being a more D2C focused company.

He attributes the company’s success as the world’s number one toothpaste brand to its constant innovation, understanding of consumer needs, and global reach. Even facing increasing competition from private label brands, it is still the dominant player in the toothpaste market with strong brand recognition globally. The growing direct-to-consumer business is key to this, allowing Colgate to bypass retailers and build direct relationships with customers.

… continue reading

159 episoder

#Business #Lena Hackelöer #Willem Blom #Le WimLex #Alexander Graf

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#110 – A brush with success: how Colgate embraced digital commerce – Josue Munoz, ex Colgate-Palmolive

Commerce Talks with Alexander Graf

22 subscribers

published 2y ago

Del

MP3•Episoder hjem

Innhold levert av Oskar. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Oskar eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This week’s guest used to work at a company whose products we have probably all used at one time in our life – Colgate-Palmolive. Josue Munoz is the former Vice President Global ECommerce | Global Supply Chain and in this episode, he explains how Colgate embraced digital commerce and started moving towards being a more D2C focused company.

He attributes the company’s success as the world’s number one toothpaste brand to its constant innovation, understanding of consumer needs, and global reach. Even facing increasing competition from private label brands, it is still the dominant player in the toothpaste market with strong brand recognition globally. The growing direct-to-consumer business is key to this, allowing Colgate to bypass retailers and build direct relationships with customers.

… continue reading

159 episoder

#Business #Lena Hackelöer #Willem Blom #Le WimLex #Alexander Graf

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