Ep 130. Why now is the time to use audio content as part of your strategy

Communication Strategy That Works podcast

ITV recently added an audio blog for their contestants on Love Island in a move to make their content more accessible after criticism that it wasn't accessible to all. So this week I discuss audio-first content creation and how it boosts accessibility. If you want to learn more, stay tuned as we delve into how you can use the power of sound to reach and engage with a broader audience.

Let's dive in!

Links mentioned in this episode: https://literacytrust.org.uk/research-services/research-reports/the-role-of-audiobooks-to-engage-reluctant-readers-and-underrepresented-children-and-young-people/

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