Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business

Communication Strategy That Works podcast

Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged.

When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation.

What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole.

One way to do this is through finding brand advocates, those who rave about how good you are when the going is good and when it’s not so good.

Today I delve into this topic with a focus on crisis management and stakeholders and give tips on what to think about before you start, whatever your programme.

Let’s dive in!

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