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Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy
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Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.
Episode Highlights:
- [08:08] Changing Perceptions of Brand Building
- [15:01] Defining Brand Strategy and Purpose Before Tactics
- [19:15] Integrating CSR Authentically
- [29:00] Shifting from Multi-Tool to Focused Purpose
- [43:23] Using AI for a Purpose-Centric Approach
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