How a Marketing Podcast Gives Brands a Human Voice

Conversion Sciences

Can a podcast lend an important human voice to our otherwise robotic digital brands? Here's what the data says. All Episodes Subscribe to the Podcast iTunes | Spotify | RSS All Episodes A website has some limitations when it comes to growing your brand. A website has to wait until someone comes to visit. It's like that kid always hoping someone will sleep over. You can't send it out on a tour, like a book author. It won't fill stadiums with screaming fans. It doesn't count as a passenger so you can use the HOV lane. When you think about it, a website is more like the brick and mortar store of the digital world. Actually, if you've seen the way websites are designed, they are really more like a booth at a generic convention. In Topeka. If you saw your website at a party, how long would you want to hang out with it, if at all? Isn't your website more teller machine and less Teller. Fear not, for the digital world offers a way to lend your digital brand the humanity your website struggles with. What the Data Says: Email, Podcasts, & Lead Conversion What does the data tell us about effective email, podcasts and converting leads to sales? It's in here. * Biggest misunderstandings * Important metrics * Applying the data 39 page PDF Fits on your phone window.dataLayer=window.dataLayer||[]; window.dataLayer.push({ ecommerce: null }); window.dataLayer.push({ event:'view_item', ecommerce: { items: [ { item_name:'What the Data Says: Email Podcats Leads', item_category:'Ebook', item_category2:'Subscriber', item_id:'0012', price:99.25, form_id:'gform_33', form_name:'What the Data Says:Email, Podcasts, & Lead Conversion' } ] } }); First Name* Business Email* NameThis field is for validation purposes and should be left unchanged. Δdocument.getElementById( "ak_js_7" ).setAttribute( "value", ( new Date() ).getTime() ); /* = 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_33');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_33').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_33').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_33').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_33').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_33').val();gformInitSpinner( 33, 'https://conversionsciences.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [33, current_page]);window['gf_submitting_33'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_33').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [33]);window['gf_submitting_33'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_33').text());}else{jQuery('#gform_33').append(contents);if(window['gformRedirect']) {gformRedirect...