Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications

Copper State of Mind: public relations, media, and marketing in Arizona

What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency.

Read Abbie Fink's blog post for this episode: "Creativity, Curiosity, and Craft – what you need to get a job in public relations"

If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "Can Your First Name Predict Your Career Choice?" by Abbie Fink
• "Enriching Your Career in Public Relations" by Marissa Baker
• "10 Great Careers for Women Who Want a Life" by Abbie Fink

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.