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Innhold levert av David Garfinkel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Garfinkel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Customer Problems Create Highly Profitable Copy

 
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Manage episode 431205744 series 1433066
Innhold levert av David Garfinkel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Garfinkel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

As a copywriter, sometimes your biggest problem is that your prospect doesn’t have a problem. Well, that’s not exactly it. Actually, sometimes your biggest problem is when you don’t KNOW what your prospect’s problem is… and how to communicate to them in a compelling way that your product can solve that problem. And if you can show convincingly that you can solve that problem better than anyone else, or in a new and unique way that’s of course different from how everyone else does it—even better! That’s what we’re going to talk about today. How your customer’s problem is actually your best friend. You can find out how to write great problem/solution stories, and a whole lot more, in The Persuasion Story Code https://shorturl.at/pzAEQ
Download.
  continue reading

506 episoder

Artwork
iconDel
 
Manage episode 431205744 series 1433066
Innhold levert av David Garfinkel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Garfinkel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

As a copywriter, sometimes your biggest problem is that your prospect doesn’t have a problem. Well, that’s not exactly it. Actually, sometimes your biggest problem is when you don’t KNOW what your prospect’s problem is… and how to communicate to them in a compelling way that your product can solve that problem. And if you can show convincingly that you can solve that problem better than anyone else, or in a new and unique way that’s of course different from how everyone else does it—even better! That’s what we’re going to talk about today. How your customer’s problem is actually your best friend. You can find out how to write great problem/solution stories, and a whole lot more, in The Persuasion Story Code https://shorturl.at/pzAEQ
Download.
  continue reading

506 episoder

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