Innhold levert av zokxzz. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av zokxzz eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app Gå frakoblet med Player FM -appen!
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av zokxzz. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av zokxzz eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
A discussion of important decisions impacting the corporate and political landscape. We explore topics such as the return-to-office, vacation anxiety and corporate blunders. Feedback welcome: corporately@yahoo.com
Innhold levert av zokxzz. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av zokxzz eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
A discussion of important decisions impacting the corporate and political landscape. We explore topics such as the return-to-office, vacation anxiety and corporate blunders. Feedback welcome: corporately@yahoo.com
Cryptocurrency is a new financial instrument that baffles some, enriches others, and is a new way of monetizing cyber crime and a good old fashion scam. It takes an entire hour, but Denny finally relents and admits he understands Bitcoin and it's potential. Send your feedback to: corporately@yahoo.com…
You likely already know what a Veneer Manager is but never had the right label to apply to it. These managers somehow skip the corporate ladder and ascend in the ranks on an escalator the rest of us didn't know existed. We delve into the characteristics of this creature of corporate and government organizations and how to spot them and deal with them.…
In this final installment, we discuss how to keep the inevitable obstacles and set-backs from sending your projects careening into the abyss of failure.
If you've spent time working on projects in a large organization, chances are you have experienced project failure. Projects fail at rates greater than they succeed. We'll explore the extent of the problem, the common causes and, finally, how you can prevent failure.
Climate change is making natural disasters such as wildfire, flooding, tornados, hurricanes and mudslides more frequent and more severe. This is directly impacting homeowners even if they've never experienced any of these tragedies. The insurance corporations of America are starting to abandon areas at high risk for these events. Is this greedy corporations profiting on bad weather, outdated legislation, lack of government regulations, or all of the above?…
The pay gap is the difference in compensation between CEOs and the average worker. In 2021, at public companies, that gap in terms of a ratio was 399:1, up from 20:1 in the 1960 and 1970's. If the average worker made $56k in 2021, the CEO made or over $20M. All indications are that it will continue to increase. Are CEOs worth it? Are they adding that more value that in the past?…
No matter how you cut it, the average US worker takes less vacation days than nearly every other country in the world. The US has no federal law that requires employers to offer paid time off and even when it's offered, the average worker leaves up to half unused. How did this happen?
Return-to-office is the most controversial and divisive topic to grip corporate life in a generation. It is putting at odds the highest levels of corporations against most of everyone else. Work from home, return to office, hybrid work, remote work - we discuss the motivations behind the corporate decisions.…
Return-to-office is the most controversial and divisive topic to grip corporate life in a generation. It is putting at odds the highest levels of corporations against most of everyone else. Work from home, return to office, hybrid work, remote work - we discuss the motivations behind the corporate decisions.…
Return-to-office is the most controversial and divisive topic to grip corporate life in a generation. It is putting at odds the highest levels of corporations against most of everyone else. Work from home, return to office, hybrid work, remote work - we discuss the motivations behind the corporate decisions.…
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.