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Melanie Deziel on Advising Insurance Agents on How to Craft a Content Strategy that Works
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Your content marketing strategy is important. Last week we heard from Alex Dopazo about how he launched multiple video series across YouTube. His advice is a nice lead in to this conversation that Ann Boger, VP of Scaling at Coterie Insurance, had with Melanie Deziel, Co-Founder and VP of Marketing at The Convoy.
As an insurance agent and small business owner, we understand that you wear many hats. Your content marketing strategy may be the last thing you on your mind; however, it is something that you should think about.
It's not always just about creating new content, it is also about create processes that involve content that can be useful for your clients. How does content relate to relationships? Well, the content you provide your clients directly effects the effort you are putting in to maintaining a trusting relationship with them.
This episode is JAM PACKED with killer advice from the expert herself.
Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native adverting.
Questions answered in this episode:
1. What is content?
2. What content should insurance agents be creating?
3. How do you determine what is working and what isn't?
4. How can you connect with your community and audience?
Learn more about Melanie
Learn more about The Convoy
Find out more about Agent Local Pages
Learn how to get affiliated with Coterie
Don't forget to subscribe to the And I Quote podcast. We release a new episode every Thursday on Apple Podcasts, Spotify and YouTube.
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