Episode 1 - Sci-fi orgins, the perils of blogging, and how to build an army with Jonathan Simon

Cracking Local

Today on the show we are talking with Jonathan Simon. He is a blogger, author and content strategy philosopher behind www.buildanarmy.com and he has some great advice for anyone that looks at their content calendar with dread. Asking “what’s a content calendar?” even better! Jonathan has some very good and very human advice for you. Topics covered include: Jonathan sci-fi entry point into content strategy (3:38), the foundational principles of “Building an Army” (6:30), what are the big things that get in the way of building your army (12:00), how the strategy can be applied to small business (15:15), Jonathan’s own cause he’s fighting for (20:30), what you can do when things go wrong with content (24:20), whether building an army is the future of online content (27:22), If you like the show head over to https://www.vendasta.com/blog/ to find more free content and even some stuff you can buy from us (it’s top shelf white label marketing software and a platform to boot). The amazing music you hear as part of the show is from the album Prism System by Ursa. Check more of her stuff out at https://ursamusic.bandcamp.com/ Don’t forget to subscribe, comment, and a review. The show is brand new so we are agile like a cat when it comes to making it what you want to hear!