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33. High Fives Everywhere: Secrets to Brand Recognition and Winning Awards
Manage episode 407405104 series 3560792
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Who doesn’t love to win an award? But aside from just getting a pat on the back to make you feel good about the hard work you’ve put into your business–getting involved with local business awards and online press awards not only establishes your credibility but also increases your brand's reputation in the industry. And this can look a lot of different ways — local "best of" lists, local chamber of commerce awards, or "top 10" lists from national and regional press. All of it adds up over time to create credibility and trust with your community, and expands your awareness on a bigger level both locally and nationally.
Join Toa Green as she shares her time-tested strategies on building brand recognition by seeking out opportunities in awards spaces, and being "press-ready" to share those accolades to the world at large.
In this episode, you’ll gain insight into:
Boosting your brand recognition by harnessing the power of local awards and community recognition
Increasing your chances of winning awards by actively engaging with your community and creating strategies to stand out
Sharing your gratitude and acknowledgement of the support you’ve received from your community to foster brand affinity
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Thank you to our sponsors!
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Resources Mentioned in Episode
Find your local Chamber of Commerce:: https://www.uschamber.com/co/chambers
Find the top media outlets for your services or products: https://prowly.com/magazine/top-media-outlets/
Example of C&B’s story ready for the press: https://www.crankandboom.com/ourstory
C&B’s press mention in “People Magazine”
C&B’s press mention in “Food and Wine Magazine”
C&B’s press mention in “A Taste of Home”
C&B’s press mention in the “Cooking Channel”
Quotable Moments From the Episode
“If we happen to be doing what our mission is, doing good stuff for our team, our business, and our community, I feel like awards a lot of times will just naturally come.” - Toa Green
“I think when you are around organizations and people [so they can] get to know you better, that increases your chances of winning something.” - Toa Green
“Awards and accolades are not the goal of what we are doing. But being intentional and being strategic about participating in those awards, and engaging in those different processes can be very, very beneficial to your business.” Toa Green
“Celebrate your wins. Be sure to shout it from the rooftops, celebrate. Be proud of yourself. You deserve it. You earned it. You are worthy. Do not shy away from it.” Toa Green
Connect with Toa! C&B Podcast website
*Production by Four Eyes Media*
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