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Episode 19: Content to Conversion Part 1: Inside The Cooping Theory
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In this special two part series, Aaron and Hassan deconstruct how they used original content to drive sales for their respective projects. On this episode, Aaron walks us through his strategy and learnings for his recent theatrical events. He'll guide you through the following: *Development of a campaign storyline *How to pick a price point, and why it can make or break conversion rates. *How he branded his show, and why consistency is key. *Why the content should be reflective of the actual experience in real ife. *Making the most of your resources. Part 2 will be available next week! Resources from the hosts: Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast The Bunny Band is the skincare accessory taking over the world! You don't even know you need it until you have one. Learn more at https://bit.ly/2Hxehhk Use code: HUSTLEPOD for 20% off your first order!
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