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E21 - Grassroots Creative Ops: From Chaos to Efficiency w the Jeffrey Lash & Roman Kuebler of Under Armour
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In this episode, we'll take you behind the scenes with Roman Kuebler and Jeffrey Lash, the dynamic duo of creative ops at Under Armour. They share their secret sauce for building a well-oiled creative operations enabled content supply chain from the ground up, one template, one process at a time.
Key Takeaways:
1. Empathy as the Foundation for Effective Creative Operations: Understanding the pain points and needs of creative teammates is crucial for developing processes that stick.
2. Collaboratively Creating Guardrails for Creatives: Providing structure and templates that ensure brand consistency and quality while allowing for creative freedom.
3. Influencing Without Authority: Strategically building trust and credibility with partners and stakeholders through a grassroots approach.
4. The Power of Incremental Improvements: Continuously chipping away at problems and making small changes to transform the content supply chain over time.
5. Balancing Process and Creativity: Finding the right balance between left-brain (process-oriented) and right-brain (creative problem-solving) thinking in creative operations.
Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fm
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