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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Manage episode 425510634 series 2673742
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.
And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.
So in this episode, you'll learn
- Katelyn's approach to short form writing
- Why she treats her content like a chocolate covered almond
- The risk that comes with accounts getting too big
- And what she would do differently the next time she launches her cohort program
Full transcript and show notes
Katelyn's Twitter / Unignorable / LinkedIn
***
RECOMMENDED NEXT EPISODE
***
WHEN YOU'RE READY
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
271 episoder
Manage episode 425510634 series 2673742
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.
And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.
So in this episode, you'll learn
- Katelyn's approach to short form writing
- Why she treats her content like a chocolate covered almond
- The risk that comes with accounts getting too big
- And what she would do differently the next time she launches her cohort program
Full transcript and show notes
Katelyn's Twitter / Unignorable / LinkedIn
***
RECOMMENDED NEXT EPISODE
***
WHEN YOU'RE READY
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
271 episoder
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