Harry Lewis Kramer: The Ad Man Who Marketed Medicine As Candy Criminalia podcast

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Harry Lewis Kramer: The Ad Man Who Marketed Medicine As Candy

4M ago 28:09

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Innhold levert av iHeartPodcasts and Shondaland Audio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av iHeartPodcasts and Shondaland Audio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In the mid-1890s, Harry Kramer’s Sterling Remedy Co. introduced a product called, Cascarets Candy Cathartic. Cascarets were just laxatives, but the product blew away the competition. And a lot of that had to do with how it was marketed (a stroke of brilliance): Harry advertised the product as candy – and historians believe he may have been the first to have marketed medicine in that way. They were brown tablets – nothing special there – but they had a “pleasant taste -- almost as pleasant as chocolate.” In just a few years, by 1899, they’d become so popular that more than 5 million boxes were purchased annually. Harry, an entrepreneur who was adept at advertising – maybe that’s an understatement -- was only 38 years old at the time. So let’s meet this advertising sensation.

See omnystudio.com/listener for privacy information.

… continue reading

234 episoder

#Society #True Crime #iHeartPodcasts #pShondaland Audio

Artwork

Harry Lewis Kramer: The Ad Man Who Marketed Medicine As Candy

published 4M ago

Del

MP3•Episoder hjem

Innhold levert av iHeartPodcasts and Shondaland Audio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av iHeartPodcasts and Shondaland Audio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In the mid-1890s, Harry Kramer’s Sterling Remedy Co. introduced a product called, Cascarets Candy Cathartic. Cascarets were just laxatives, but the product blew away the competition. And a lot of that had to do with how it was marketed (a stroke of brilliance): Harry advertised the product as candy – and historians believe he may have been the first to have marketed medicine in that way. They were brown tablets – nothing special there – but they had a “pleasant taste -- almost as pleasant as chocolate.” In just a few years, by 1899, they’d become so popular that more than 5 million boxes were purchased annually. Harry, an entrepreneur who was adept at advertising – maybe that’s an understatement -- was only 38 years old at the time. So let’s meet this advertising sensation.

See omnystudio.com/listener for privacy information.

… continue reading

234 episoder

#Society #True Crime #iHeartPodcasts #pShondaland Audio

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