IMPROVE Customer Surveys and INCREASE Survey Response Rates

CSM Practice - The Customer Success Podcast

In this interview, Dannah Vaughan, Director of Customer Success at Apty, shares with us her strategies in increasing survey response rates. She implemented innovative techniques that not only QUADRUPLED response rates, but also enhanced customer engagement and operational efficiency. Dive into this session to uncover the secrets behind her success!
Click here to watch the episode on YouTube
𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒
- Effective, actionable strategies for significantly increasing survey response rates.
- Utilizing improved survey feedback to drive product development and enhance customer satisfaction.
- The importance of a customer-centric culture for operational efficiency and customer success.
𝐀𝐁𝐎𝐔𝐓 𝐎𝐔𝐑 𝐆𝐔𝐄𝐒𝐓
Throughout her career, Dannah Vaughan has been leading and scaling global customer success teams, demonstrating dedication to excellence in the field. In the wake of a professional layoff, Dannah channeled her passion and expertise into founding The Rebels of SaaS Podcast, a platform aimed at advancing the SaaS industry through positive disruption. Her efforts are focused on driving growth and retaining revenue, embodying her commitment to not just navigate the future of SaaS with innovative strategies and insights.
🔗 You may connect with Dannah Vaughan via LinkedIn.
𝐔𝐒𝐄𝐅𝐔𝐋 𝐋𝐈𝐍𝐊𝐒
📑 Read: “How Will You Measure Your Life?” By Clayton Christensen
🎥 Watch: Why You NEED NPS Surveys!
⏬ Check Out: Brené Brown

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Whenever you’re ready, here are three ways to build, optimize, or scale your Customer Success practice:
1. Enhance Your Customer Success Approach — Grab a free copy of our Customer Success templates and infographics to streamline your strategies. Click Here
2. Join Our YouTube Community — Explore Customer Success insights and strategies with industry experts. Learn from professionals about optimizing partner relationships in the tech sector. Click Here
3. Build Your CS Strategy — If you're a startup executive eager to elevate your Customer Success strategies, our Mastermind program is designed for you. Collaborate with leading customer success professionals to gain the clarity and tools needed to effectively implement and enhance Customer Success in your organization. Click Here
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Kapitler

1. Intro (00:00:00)

2. Rebels of Saas Podcast (00:02:20)

3. Issues/Challenges (00:03:54)

4. Quantitative Results (00:06:18)

5. Improvement Strategies (00:08:05)

6. Timeframe for Results (00:14:31)

7. Survey Questions and Persona Segmentation (00:17:16)

8. Recommended Resources (00:19:56)