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Ep 12. Being a marketer on cap table, why marketers should own revenue and career advice

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Manage episode 446513161 series 3609086
Innhold levert av Marketers Help Marketers. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marketers Help Marketers eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What does it mean for a marketer to be on the cap table (aka CMO)? Rapti Gupta, Co-founder and CMO of Bugasura shares why marketers need to think of themselves as appreciating assets and own revenue outcomes. Learn why the skill of figuring out and embracing discomfort can be a game-changer for your career. ------------- ------------- Where to find Rapti Gupta: - LinkedIn - www.linkedin.com/in/raptigupta - Bugasura - https://bugasura.io/ - HSR Founders Club - https://www.hsrfounders.club/ ------------- ------------- In this episode, you'll learn: (00:00) Intro (01:57) Why marketers should own revenue and focus on unit economics (08:49) Figuring things out - an essential skill to foolproof your marketing career (12:54) How to build your muscle of shipping fast (16:55) Why playbooks don’t work in this market (20:06) Why struggle is good in the early days of your career (27:07) Being a marketer on the cap table (37:13) LinkedIn gyaan culture (43:30)Career advice for marketers ------------- ------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
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13 episoder

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Manage episode 446513161 series 3609086
Innhold levert av Marketers Help Marketers. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marketers Help Marketers eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What does it mean for a marketer to be on the cap table (aka CMO)? Rapti Gupta, Co-founder and CMO of Bugasura shares why marketers need to think of themselves as appreciating assets and own revenue outcomes. Learn why the skill of figuring out and embracing discomfort can be a game-changer for your career. ------------- ------------- Where to find Rapti Gupta: - LinkedIn - www.linkedin.com/in/raptigupta - Bugasura - https://bugasura.io/ - HSR Founders Club - https://www.hsrfounders.club/ ------------- ------------- In this episode, you'll learn: (00:00) Intro (01:57) Why marketers should own revenue and focus on unit economics (08:49) Figuring things out - an essential skill to foolproof your marketing career (12:54) How to build your muscle of shipping fast (16:55) Why playbooks don’t work in this market (20:06) Why struggle is good in the early days of your career (27:07) Being a marketer on the cap table (37:13) LinkedIn gyaan culture (43:30)Career advice for marketers ------------- ------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
  continue reading

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