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All about Retention: What Next, after Acquisition?
Manage episode 377582810 series 3288971
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As you aim to bring your business to new heights, it's crucial not only to acquire new customers but also to retain them effectively. But how does retention work? In this webinar, Aditya Ramakrishnan, Vice President - Marketing of ImageKit.io, and Krishna Chaitanya, Customer Success Head at Upshot.ai, discuss what are the steps a brand should focus on after acquiring a customer in order to retain them. They also highlight how retention looks for different industries and some key metrics to track if a retention strategy is actually working.
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