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How soon should you recover the money spent on customer acquisition?
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Aditya Ramakrishnan, Vice President - Marketing of ImageKit.io, and Krishna Chaitanya, the Engagement Expert at Upshot.ai, talk about the timeline that companies should consider while focusing on the ROI of customer acquisition. How soon should the user makes their first purchase? What factors to consider while deciding on this timeline? Watch the video to understand how to create "aha" moments that will propel that first purchase.
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