50 - Why Personality Hasn't Taken Off and Gone Mainstream

Customer Secrets

You love the subject of personality, and I love it. But most people, particularly business people look down on personality as a tool that could help them explode their sales. They just don't think it will work for them. Why is that? What are they missing? What are the impediments that are clouding their vision?

In this episode, I'll go through the main reason that personality as a tool, hasn't taken off, and why it isn't likely to do so.

The reasons include:

1. Researchers that study human behavior often don't bother to include this component in their research. So they miss the patterns that could actually explain a lot of behavior.

2. Even if they did include it, there is so much "mis-typing" of people, putting them into the wrong category, that would distort the patterns. You wouldn't be able to draw conclusions from the data, if the data was wrong to begin with.

3. Alternate theories of human behavior exist, and these sometimes have some small amount to truth to them that could explain behavior. For example, using demographics like age categories will explain some behavior. But not all... It falls apart quite easily. Other alternate theories of behavior are "birth order" and astrology (zodiac).

4. Even within the type community, many experts will say that behavior can be explained by emotions like shame or levels of self-esteem.

5. The biggest impediment to personality theory as a way of explaining behavior, is the theory that "behavior is learned from parents or environment." This is so engrained into society as gospel truth, that to dislodge it next to impossible.

We go on to explain that behavior comes from our values. These "values" are imprinted in our DNA, and we inherit them. We don't learn them. This is very difficult for people to grasp, because it goes against the theory that we learn everything.

It also doesn't seem fair. As it means that there is a genetic lottery, and we're all losers because we didn't get to pick our values.

But nature has a plan for you. It has given you some tremendous advantages that you have over other people -- if you are willing to accept the limitations you also have been given.

This episode also gives a couple of genetic clues that you can use to type a segment of the population as to their personality temperament.

If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my course: ⁠⁠"Easy Selling Using Personality Type."⁠⁠ You can also get my book ⁠⁠"Selling By Personality Type."⁠⁠Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: ⁠⁠CustomerSecrets.⁠