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Marketing To The Affluent
Manage episode 393641406 series 3330806
Is marketing to the wealthy all that different from traditional marketing? If I decide to focus on acquiring customers with higher incomes, how big a shift do I really need to make in my business
Using examples from his No B.S. Marketing To The Affluent book, Dan Kennedy discusses why it's so important to understand this demographic, their unique reasons for buying and how different they actually are from "regular customers".
135 episoder
Manage episode 393641406 series 3330806
Is marketing to the wealthy all that different from traditional marketing? If I decide to focus on acquiring customers with higher incomes, how big a shift do I really need to make in my business
Using examples from his No B.S. Marketing To The Affluent book, Dan Kennedy discusses why it's so important to understand this demographic, their unique reasons for buying and how different they actually are from "regular customers".
135 episoder
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