Nicki Sprinz: Group MD of ustwo Studios

Danielle Newnham Podcast

Today’s guest is Nicki Sprinz, co-founder of Ada’s List (A digital global network of over 150,000+ women and non-binary in tech) and Group Managing Director of ustwo’s studios – London, Malmö, New York, Tokyo and Lisbon. For those who don’t know, ustwo is a digital product studio with top name clients such Google, Meta, DeepMind, Samsung, and Peloton to name a few. Ustwo games also created the Apple award-winning Monument Valley game.

But do you know what is really unique about ustwo which was founded by best friends Mills and Sinx almost twenty years ago now? I will tell you – it is employee-owned and B Corp certified. A hugely successful global studio that is completely independent and owned by its employees and one that puts its core values front and centre.

In this episode, Nicki and I discuss what those ustwo values are, what makes the studio special and how they look after their staff with mental health first aiders and more. But we also discuss Nicki’s childhood from attending the very same convent I did where the nuns thought nothing of hitting you for getting advanced work wrong and what that taught her about how she wants to lead to the two serious illnesses which impacted her formative years.

This is a really human story of one woman who overcame the odds to lead one of the world’s leading studios.

So please enjoy my conversation with Nicki Sprinz.

Nicki Twitter / Newsletter / ustwo / Ada's List

Danielle Twitter / Instagram / Substack Newsletter / YouTube

Image of Nicki by Alex Cameron