Data Guru: Getting Retail Ready For CCPA Data Guru By Acxiom podcast

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Tech Data Guru By Acxiom

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Data Guru: Getting Retail Ready for CCPA

5y ago 40:59

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Innhold levert av Data Guru by Acxiom. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Data Guru by Acxiom eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This episode of Retail Shift is all about CCPA readiness, data privacy and ethics. The California Consumer Privacy Act, referred to as “CCPA” becomes effective January 1, 2020. This new regulation will have profound implications on the advertising industry. Taking pieces from Europe’s General Data Protection Regulation, or “GDPR”, CCPA is the United States’ first step in the direction of regulating consumer access and control of personal data. Today’s guest, Jordan Abbott, Acxiom’s Chief Data Ethics Officer is on the forefront of data privacy and ethics legislation, helping legislators understand the value the advertising and marketing industry brings to our society and how the marketing eco system works, so that resulting legislations will strike the right balance between protecting our privacy and promoting a healthy, competitive ad-driven market place.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

… continue reading

50 episoder

#Tech #Data Guru By Acxiom

Artwork

Data Guru: Getting Retail Ready for CCPA

Data Guru by Acxiom

published 5y ago

Del

MP3•Episoder hjem

Innhold levert av Data Guru by Acxiom. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Data Guru by Acxiom eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This episode of Retail Shift is all about CCPA readiness, data privacy and ethics. The California Consumer Privacy Act, referred to as “CCPA” becomes effective January 1, 2020. This new regulation will have profound implications on the advertising industry. Taking pieces from Europe’s General Data Protection Regulation, or “GDPR”, CCPA is the United States’ first step in the direction of regulating consumer access and control of personal data. Today’s guest, Jordan Abbott, Acxiom’s Chief Data Ethics Officer is on the forefront of data privacy and ethics legislation, helping legislators understand the value the advertising and marketing industry brings to our society and how the marketing eco system works, so that resulting legislations will strike the right balance between protecting our privacy and promoting a healthy, competitive ad-driven market place.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

… continue reading

50 episoder

#Tech #Data Guru By Acxiom

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