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Algorithmic PPC Management
Manage episode 332240437 series 49487
Effectively managing a large budget of pay per click advertising demands software solutions. When spending multi-million dollar budgets on hundreds of thousands of keywords, an effective algorithmic strategy is required to optimize marketing objectives.
In this episode, Nathan Janos joins us to share insights from his work in the ad tech industry.
Click for additional show notes
Thanks to our sponsor! https://wandb.com/ The developer-first MLOps platform. Build better models faster with experiment tracking, dataset versioning, and model management.
530 episoder
Manage episode 332240437 series 49487
Effectively managing a large budget of pay per click advertising demands software solutions. When spending multi-million dollar budgets on hundreds of thousands of keywords, an effective algorithmic strategy is required to optimize marketing objectives.
In this episode, Nathan Janos joins us to share insights from his work in the ad tech industry.
Click for additional show notes
Thanks to our sponsor! https://wandb.com/ The developer-first MLOps platform. Build better models faster with experiment tracking, dataset versioning, and model management.
530 episoder
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