The Only Social Media Strategy You Need

Dear Creative Soul

The topic of authenticity has been chasing me it seems! It's a buzzword, I know, especially when it comes to showing up on social media.
People have different versions of authentic, debating Instagram vs. Tiktok, filters vs. not, but authenticity can’t be tangibly defined. It can’t be quantified and bottled up. It is felt. There’s an energy that will connect or disconnect.
There is strategy after strategy about how to best show up on social media, but without this intangible part - none of that matters. Without the heart and the YOU behind it.
When someone is standing in their authenticity, it makes you feel at ease. You feel safe. It frees you to be yourself.
But then this brings me to another thought: What if you’re not sure what that is? What if you’ve over-edited yourself so much into what you think other people want from you in those squares that you’re not even sure who the person is showing up? What if you’re asking: how can I be myself in a world that says I must be “on brand”? This episode is for you.
In this episode we cover:

• The person who I believe to be the most authentic
• How to release the pressure of social media
• What to do when you feel you've lost yourself
• How to overcome over-editing your every move on social media
• Simple and practical tips for bringing more joy into your day

I’ll be honest, there was a point in my career when I would hear about embracing the process, making a mess, loving the journey and I would think, “Yeah right. Who has time for that?” I had deadlines piling up; I was stressed and burnout.
Do you struggle with embracing the process? This episode is for you.