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AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay
Manage episode 444331992 series 3527281
Innhold levert av Mary Dooe, Greg Stuart, and Rex Briggs. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mary Dooe, Greg Stuart, and Rex Briggs eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sacks, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies.
For Further Reading:
Learn more about Spok, an AI marketer product: spok.app
Learn more about Forum3:
Listen on your favorite podcast app: https://pod.link/1715735755
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