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A Winning Demand Gen Approach for Early-Stage Startups w/Tanya Tran

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Manage episode 413135587 series 3463326
Innhold levert av Blend. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Blend eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up.
Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she made, and the highly effective paid advertising strategy she crafted.
These efforts have led to truly impressive results:

  • 70% of Partful's quarterly ARR now comes from marketing-sourced deals
  • 75% of the company's marketing-driven ARR is generated by the new ad strategy

This podcast is an absolute must-listen for any startup looking to establish an effective marketing approach or take their existing efforts to new heights. Tanya's real-world experiences and practical, proven advice provide a valuable roadmap for driving growth through cutting-edge demand generation tactics.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

56 episoder

Artwork
iconDel
 
Manage episode 413135587 series 3463326
Innhold levert av Blend. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Blend eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up.
Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she made, and the highly effective paid advertising strategy she crafted.
These efforts have led to truly impressive results:

  • 70% of Partful's quarterly ARR now comes from marketing-sourced deals
  • 75% of the company's marketing-driven ARR is generated by the new ad strategy

This podcast is an absolute must-listen for any startup looking to establish an effective marketing approach or take their existing efforts to new heights. Tanya's real-world experiences and practical, proven advice provide a valuable roadmap for driving growth through cutting-edge demand generation tactics.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

56 episoder

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