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The ROI Revolution - Revenue Trumps Leads EVERY Time

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Manage episode 396283355 series 3463326
Innhold levert av Blend. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Blend eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If you're still measuring marketing success by leads, you're wasting effort on the wrong metrics. Most leads never convert to customers or revenue.
It's time to open your eyes to what truly matters - marketing's impact on pipeline and revenue. Switching from counting leads to tracking revenue allows you to understand and optimise activity that actually generates customers.
In this episode of Demand Decoded, we cover:

  • Why lead count is a poor indicator of marketing success
  • The advantages of revenue-focused marketing measurement
  • How to effectively track key revenue metrics from your programs
  • Tips for transitioning your team's measurement at a leadership level

Start focusing your marketing on driving qualified pipeline and business growth through the metrics that count.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

56 episoder

Artwork
iconDel
 
Manage episode 396283355 series 3463326
Innhold levert av Blend. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Blend eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If you're still measuring marketing success by leads, you're wasting effort on the wrong metrics. Most leads never convert to customers or revenue.
It's time to open your eyes to what truly matters - marketing's impact on pipeline and revenue. Switching from counting leads to tracking revenue allows you to understand and optimise activity that actually generates customers.
In this episode of Demand Decoded, we cover:

  • Why lead count is a poor indicator of marketing success
  • The advantages of revenue-focused marketing measurement
  • How to effectively track key revenue metrics from your programs
  • Tips for transitioning your team's measurement at a leadership level

Start focusing your marketing on driving qualified pipeline and business growth through the metrics that count.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

56 episoder

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