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Mark Topley - Aligning with the 77% of consumers who are are influenced by social & environmental credentials
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In this episode Abi Greenhough is joined by Leading exponent of Corporate Social Responsibility , Community Involvement and Environmental Consciousness Mark Topley.
Mark explains how CSR has changed in the public consciousness over the last twenty years and how fringe issues have now become mainstream.
77% of consumers are influenced by a businesses environmental credentials. These are the patients and employees of dental practices. The challenge dental practices have in implementing CSR policies is knowing where to start and how to develop the consistency to get traction within their business.
Mark has just launched his innovative on line platform 'Go Practice Green' specifically to help dental practices contribute to sustainability efforts which their patients and employees demand. We recommend you consider this if you want to achieve comprehensive sustainability with a clear focus at your dental practice.
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