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Muriel Lotto (CMO Syndicate) - staying relevant in a dynamic industry
Manage episode 365955240 series 2661012
Innhold levert av Destination CMO, Vincent Phamvan, and Caroline Pickens. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Destination CMO, Vincent Phamvan, and Caroline Pickens eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Muriel Lotto is an experienced senior marketing executive and thought leader who has a passion for solving business problems and driving sustainable growth through strategic marketing. On this episode of Destination CMO, Muriel shares her expertise as a full-funnel, full-stack brand and growth marketer, emphasizing the importance of compelling storytelling and data-driven insights. We delve into Muriel's career journey, including her role as the Chief Marketing Officer of Sightline Payments and her transformative work at Western Union. Muriel is currently a fractional CMO at CMO Syndicate where she’s leveraging her experience and expertise to drive marketing success for small and medium businesses. Stream the full episode to hear Muriel’s valuable advice for fellow marketers and newcomers to the profession on staying relevant in a dynamic industry.
Stream new podcast episodes at https://destinationcmo.com/
Follow Muriel on LinkedIn: https://www.linkedin.com/in/muriellotto/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
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