DBE 0236: Passion vs. Purpose and Why it Matters When Building a Business

Digital Business Evolution

In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business.

And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: https://www.youtube.com/@jessicaderose/videos

Today’s coaching topic is about the importance of clarity in your niche and the transformational impact you aim to provide, rather than simply focusing on the initial steps or vehicles to get there. She shares analogies, comparing successful businesses like Starbucks and Nike to illustrate how starting with a clear, singular focus can eventually allow you to branch out and diversify. Additionally, Jess tackles the myth of building a business solely on passion, advising instead to build on purpose and solve problems.

This episode is a must-listen for anyone who's ever felt stuck in the ideation phase, uncertain about how to take their first step, or struggling with the temptation to pivot too often. Tune in for Jess’s insights, robust advice, and thoughtful encouragement to help you take actionable steps towards building a meaningful and successful business.

As always, cheers to your evolution!

Key Takeaways:

• Importance of Clarity in Messaging and Offering

• Passion as a Personal Element, not a Sole Business Driver

• Integration of Passion and Work Discipline

Episode Resources

• For all the juicy details of The Club Membership, CLICK HERE: https://www.jessglazer.com/theclub

📸 Current Gear/Camera Setup:

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Jess

Instagram: @iamjessicaderose

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Youtube: @jessicaderose