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Navigating the Evolving Landscape of Media and Advertising with Deirdre McGlashan

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Manage episode 376266259 series 2983403
Innhold levert av Lamar Advertising. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Lamar Advertising eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan

00:00 - 02:12 Introducing Deirde McGlashan
02:28 - 07:20 Love For Visiting Countries
08:07 - 09:40 Hesitancy on Data
09:47 - 15:48 Impacts of Tech and Cultures Globally
15:45 - 20:12 Early Job stages
20:18 - 22:11 Meeting Nigel Morris
24:30 - 33:19 Chief Digital Officer
33:36 - 34:01 ARound
34:53 - 38:58 Own Technology Within the Agency
39:01 - 42:36 Advice to Publishers
42:44 - 49:53 What Media Owners Need to Focus On

  continue reading

106 episoder

Artwork
iconDel
 
Manage episode 376266259 series 2983403
Innhold levert av Lamar Advertising. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Lamar Advertising eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan

00:00 - 02:12 Introducing Deirde McGlashan
02:28 - 07:20 Love For Visiting Countries
08:07 - 09:40 Hesitancy on Data
09:47 - 15:48 Impacts of Tech and Cultures Globally
15:45 - 20:12 Early Job stages
20:18 - 22:11 Meeting Nigel Morris
24:30 - 33:19 Chief Digital Officer
33:36 - 34:01 ARound
34:53 - 38:58 Own Technology Within the Agency
39:01 - 42:36 Advice to Publishers
42:44 - 49:53 What Media Owners Need to Focus On

  continue reading

106 episoder

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