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Mistakes to Millions, Alita's Guide to Transforming Marketing Mishaps into Major Wins
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Welcome back to another episode of "Bad Decisions with Jim Banks" – the podcast where we delve into the minds of digital marketing leaders making waves and learn from their experiences and, occasionally, their bad decisions.
Today, in Episode 5, we're joined by Alita Harvey-Rodriguez, founder and managing director of MI Academy.
Alita is a powerhouse in digital marketing and innovation, with a decade-long career transforming organizations from the inside out.
This episode covers the unique approach of project-based training and how it directly aligns with achieving specific organizational goals.
We'll dive into how her team uses AI to amplify project outcomes and discuss the power of human experiences amidst technological advancements.
Consideration is also given to the intersection of corporate growth and philanthropy.
Alita shares her drive for making an impact, not just in business but in global issues such as child safety and combating child trafficking – a poignant topic that aligns with Jim's passion for charity work.
Expect to hear about how MI Academy is revolutionising the retail and e-commerce industry with their "hack games" innovation incubator, and how Alita's strategic vision is leading to expansive growth, potential investor partnerships, and an exit plan that defines the future of the company.
Alita also brings invaluable insights on team efficiency and the use of an impact matrix, complemented by a generous offer for podcast listeners.
So buckle up, grab your notepad, and let's explore how to drive sustainability in business and make a difference in the world with Alita Harvey-Rodriguez on "Bad Decisions with Jim Banks."
Don't forget to check out the show notes for all the relevant links, including how you can take advantage of Alita's exclusive offer for BDWJB listeners.
Let's get started.
00:00 Alita, founder of MI Academy, digital marketing expert.
05:30 Transition to enterprise, avoid negative connotations.
07:05 Project-based training trend in Europe gaining traction.
09:58 AI can enhance, not replace, human work.
16:10 Using templates, generate ideas to solve problems.
17:06 Industry struggles post-Covid, event scheduling challenge. Suggestions?
20:04 Different business sizes impact learning and marketing.
24:58 Funding hospital, shifting aid focus to Australia.
26:29 Podcast discussed charity work in Haiti, positivity.
30:31 Identify tasks, align projects, measure business impact.
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