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Empowering Innovations: Shaping the Future of Digital Marketing
Manage episode 425621511 series 3517916
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Digital Marketing Today: Innovations and Techniques Shaping the Future
In this insightful episode of Digital Marketing Today, join leading experts and industry pioneers as they dissect the evolving landscape of digital marketing.
Featured Topics:
- Creating Authentic Connections: Harry Lowes from Meta highlights the success of Sundae Body in maintaining a genuine brand identity across multiple platforms, showing how authenticity leads to deeper audience engagement.
- Digi-Byte Event Preview: Get a sneak peek into the Digi-Byte event in Melbourne hosted by the Independent Media Agencies of Australia. This event promises to dive deep into e-commerce personalization and programmatic advertising with speakers from leading platforms like Spotify and Nine.
- Technological Advancements in Messaging: Explore the integration of Aurora Mobile’s JPush with the HUAWEI Developers’ platform, marking a significant leap in real-time messaging technologies that focus on scalability, reliability, and accurate targeting.
- The Critical Role of Ad Operations: Uncover the intricate world of Ad Operations (AdOps), crucial for the effective management and optimization of digital advertising campaigns. The discussion will also cover why outsourcing these operations is becoming a trend due to the complexity of tasks such as data management and combating ad fraud.
This episode offers a holistic view of the critical factors contributing to the efficiency and growth of digital marketing. From strategies for community engagement to the impact of technological integrations and sophisticated AdOps, learn how these elements are propelling digital marketing towards unprecedented innovation and effectiveness.
Tune in to empower your business with cutting-edge digital marketing insights!
Links:
5 ways to build an online community
IMAA takes Digi-Byte to Fortress Melbourne
Aurora Mobile's JPush is First Push Notification SDK Service Provider on HUAWEI Developers Platform
What Means Ad Ops In Programmatic Advertising Industry
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