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Automatic ad blocking comes to Google Chrome - Digital Minute 20/02/18
Manage episode 198378598 series 1149837
Google has announced that the latest edition of its Chrome internet browser is going to include ad blocking automatically – although only certain types of ads will be affected.
Chromes ad blocker will automatically start blocking ads that it, along with the Coalition for Better Ads group, considers annoying or intrusive.
The announcement will naturally have many publishers concerned, whilst advertisers will also be prompted to rethink their approach to digital advertising, but Google argues that by forcing publishers to adhere to better ad standards, it will improve the online user experience and reduce the motivation from users to install third party ad blockers.
117 episoder
Automatic ad blocking comes to Google Chrome - Digital Minute 20/02/18
Digital Minute – the latest digital marketing news and analysis
Manage episode 198378598 series 1149837
Google has announced that the latest edition of its Chrome internet browser is going to include ad blocking automatically – although only certain types of ads will be affected.
Chromes ad blocker will automatically start blocking ads that it, along with the Coalition for Better Ads group, considers annoying or intrusive.
The announcement will naturally have many publishers concerned, whilst advertisers will also be prompted to rethink their approach to digital advertising, but Google argues that by forcing publishers to adhere to better ad standards, it will improve the online user experience and reduce the motivation from users to install third party ad blockers.
117 episoder
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