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Innhold levert av Karen Jagoda and Karen jagoda. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Karen Jagoda and Karen jagoda eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Value of Issue-Based Digital Campaigns with Ray Kingman Semcasting

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Manage episode 418486617 series 2949198
Innhold levert av Karen Jagoda and Karen jagoda. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Karen Jagoda and Karen jagoda eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.

Ray and I talk about:

  • How issue-based audiences differ from those defined by voter files and related demographic data
  • Identifying issue-based voters
  • Issues driving the conversation with voters in 2024
  • Message testing and measurement in a thematic or issue-based digital campaign
  • Targeting tools and digital channels to drive fundraising and persuasion

#Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy

Semcasting.com

  continue reading

100 episoder

Artwork
iconDel
 
Manage episode 418486617 series 2949198
Innhold levert av Karen Jagoda and Karen jagoda. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Karen Jagoda and Karen jagoda eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.

Ray and I talk about:

  • How issue-based audiences differ from those defined by voter files and related demographic data
  • Identifying issue-based voters
  • Issues driving the conversation with voters in 2024
  • Message testing and measurement in a thematic or issue-based digital campaign
  • Targeting tools and digital channels to drive fundraising and persuasion

#Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy

Semcasting.com

  continue reading

100 episoder

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